Our Team –
Craig Hall –
Director
Craig has more than 25 years of experience in export and produce sales and marketing. He launched RD8 Ltd in 2009, establishing The Fresh Berry Company as a separate entity five years later to drive the future growth in the berry category. An exclusive partnership with Driscoll’s has enabled The Fresh Berry Company to establish itself as a key player in New Zealand’s berry industry. A hands-on and passionate director across the RD8 Fresh Produce Group, Craig drives The Fresh Berry Company strategy.
E craig@rd8.co.nz
M +64 21 645 868
P +64 9 969 1522
Dean Astill –
Director
Award-winning fruit grower Dean has a horticultural production background and has been involved in the industry since 1994, in a diverse range of areas including hands-on production (pip fruit, stone fruit, kiwifruit and berries), technical/field service support roles, and supply chain management (export and domestic market). In 2005 he was named the New Zealand Young Horticulturalist of the Year.
E dean@rd8.co.nz
M +64 21 589 375
P +64 6 876 1116
Cathy Weck –
Sales and Marketing
Cathy comes to FBC with over 19 years’ experience in both FMCG and The Produce Sector. With vast experience in the Wholesale Markets focusing on growth and supply into Key accounts and Supermarket chains Nationally. Cathy worked within the Foodstuffs Produce Division facilitating sales development, grower relationships implementing strategic sales programs. Having spent the last 5 years in the Produce Wholesale Foodservice Sector growing and developing relationships and brand awareness. It is fair to say Cathy is very passionate about all things produce!
E cathy@freshberrycompany.co.nz
M +64 21 450 462
T +64 9 969 1522
Todd Whiffen –
Technical and
Agronomy Manager
Todd has been in the horticultural industry since 1992, starting his career on an export cherry orchard in Young, New South Wales. He joined The Fresh Berry Company in October 2016 and utilises his extensive expertise to provide technical and agronomic advice to our growers. Todd is passionate about seeing New Zealand lead the world in supplying nutrient dense foods, and believes berries are a key part of this.
E todd@freshberrycompany.co.nz
M +64 27 772 7087
D +64 6 876 1116
Teresa Boersma –
Account Manager
Teresa has spent most of her career in client-facing roles, from being part of the cabin crew for an airline, to becoming a long time supplier to the Fresh Berry Company before joining our team. Looking after customer needs is her passion – she prides herself on learning about what’s important to her clients so she can match this with what we can offer. Teresa loves bringing on new customers and showing them how good our products are, not to mention our service and support.
E teresa@freshberrycompany.co.nz
M +64 27 289 9188
D +64 9 969 1522
Aimee Harrington –
Sales & Administration Support
Aimee joined RD8’s Christchurch team in 2016 after completing her B Com with a double major in Operations and Supply Chain Management and Information Systems. Her exceptional eye for detail and excellent systems acumen has seen her thrive in the organisation, prompting a move to Auckland in 2018 to work full-time in sales and administration support for The Fresh Berry Company.
E aimee@freshberrycompany.co.nz
M +64 27 372 1327
D +64 9 969 1522